The Best AI Email Marketing Tools: A Guide
Writing and sending emails used to be simple—until you realized people expect useful, entertaining, and personalized content. Every. Single. Time. Thankfully, AI email tools are here to rescue your overloaded brain from constantly cooking up perfect subject lines and timely follow-ups. And it goes even beyond that.
From magically figuring out your readers’ preferences to predicting the best time to pop into their inboxes, these tools are like having an email marketing wizard on speed dial. Nobody has time to debate “To Emoji or Not to Emoji?” every day. Small businesses need help and there is a lot of potential in AI. If you're ready to embrace it (and have a helping hand along the way).
What Do AI Email Marketing Tools Do?
AI is shaking up email marketing in the best way possible. Imagine emails so perfectly tailored to your interests that they feel like they’re written just for you—that’s the power of AI. By crunching data about customer preferences and behaviors, AI tools can craft personalized messages that grab attention and actually get results. No more one-size-fits-all newsletters; now it’s all about hitting the right note for each reader, every time.
Automation, powered by AI, streamlines the email marketing process, allowing for timely and relevant communications without manual intervention. Tim Johnson, Director of Product and Content Marketing at Brevo, emphasizes the importance of aligning AI tools with clear objectives:
"Understand what you want to accomplish first, and … then [ask yourself], do you have the capacity to meet that end goal?"
This approach attempts to address strategies that can effectively support business goals. It's not just about saying you're adding AI to something... it matters how you are doing it and if it actually helps in everyday work.
The interesting thing about AI email marketing tools is that artificial intelligence doesn’t just make emails more effective; it makes their readers feel seen. Whether it’s a recommendation that feels spot-on or a thank-you note at the perfect moment, AI helps brands connect in a way that feels real. Which is ironic - but in an ideal world, very true.
A List of the Best AI Email Marketing Tools
So what are some of the best AI email marketing tools in the market? We thought it would help to put together a list. Some of these are full email-based CRMs that implement AI tools or integration, while others provide an option specifically for writing emails. All could be a valid option for small businesses to harness AI while not being too hard on the budget.
SendinBlue
First there is Brevo (previously SendinBlue). It offers email marketing, SMS campaigns, and a built-in CRM—perfect for small businesses needing a multi-channel marketing approach. With affordable pricing, Brevo includes email templates, drag-and-drop editors, and real-time reporting, making it accessible to businesses of any size. It also provides tools for automation and personalization. Which brings us to its AI email marketing tools and how it uses the technology.
Brevo's AI-based “Send Time Optimization” analyzes past campaign data to find the best time for each subscriber, helping increase open and click rates. It also uses machine learning to improve deliverability by tailoring the email frequency for each subscriber, avoiding spam traps. Plus, its predictive analytics can suggest which subscribers are likely to unsubscribe, giving you time to re-engage them with tailored offers or content.
ActiveCampaign
Next there is ActiveCampaign, which combines email marketing with a powerful CRM and automation capabilities. It includes features like automated workflows, dynamic email content, and sales automation, allowing small businesses to tailor campaigns at every stage of the customer journey.
ActiveCampaign’s machine learning tools analyze customer engagement and provide “win probability” scores, indicating which leads are most likely to convert. Its AI-driven personalization tools let you tailor content based on individual behaviors and interactions, while predictive sending ensures that emails land in inboxes at the most engaging times. This AI helps small businesses focus on high-potential leads and keep subscribers engaged without manual input.
Benchmark Email
Then there is Benchmark Email, which highlights itself as designed for simplicity and affordability. It includes easy drag-and-drop editors, responsive templates, and useful automation options. Benchmark’s free and low-cost plans offer core email marketing tools, from designing emails to tracking performance, making it an attractive option for new marketers.
Benchmark’s AI assistant, “Smart Content,” analyzes the performance of previous emails and uses natural language processing to suggest content and subject lines that match your audience’s preferences. Additionally, Benchmark’s machine learning algorithms help with list segmentation by grouping subscribers based on engagement patterns, ensuring each email feels more relevant. This level of personalization increases open rates, helping small businesses make the most of each campaign.
Hoppy Copy
Next there is Hoppy Copy, an email marketing platform designed to help businesses create engaging, conversion-focused email campaigns with ease. Known for its user-friendly interface, Hoppy Copy provides templates and tools for crafting high-quality email content, aiming to increase engagement without the typical hassle of email copywriting. The platform stands out for its focus on making email marketing accessible, even for businesses without a dedicated content team. With Hoppy Copy, users can choose from a variety of templates, personalized prompts, and layouts, helping them build professional, targeted emails in record time.
The platform leverages AI to make email writing smarter and more effective for small businesses. Using natural language processing, Hoppy Copy tailors each email to resonate with its target audience by analyzing what has previously performed well and optimizing for engagement. This AI-driven approach means small businesses can generate content that feels personal and on-brand while saving time and resources. AI insights also guide users in refining tone and style, ensuring that each email maintains a consistent, engaging voice aligned with the brand. In a nutshell, Hoppy Copy’s AI takes the heavy lifting out of email marketing, enabling small businesses to deliver impactful campaigns with minimal effort.
Mailmodo
And lastly we have Mailmodo. It is a unique email marketing platform focused on creating interactive emails that engage audiences directly within their inboxes. Unlike traditional email tools, Mailmodo allows users to include app-like elements like forms, quizzes, and surveys in emails themselves, boosting interaction rates without requiring users to leave their email client. This interactive approach can drive significantly higher engagement, as subscribers can complete actions directly within the email.
Mailmodo uses AI to optimize email content and interactivity, improving small business outreach in meaningful ways. Through machine learning algorithms, Mailmodo analyzes engagement data to tailor email design, timing, and interactive elements to each audience’s preferences. This personalization helps increase open rates, boosts engagement, and creates a more tailored experience for recipients.
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